Alignment, discovery & experimentation
Supporting teams to align, navigate ambiguity, set product direction and ensure they build the right things.
Workshops and stakeholder alignment
Facilitating workshops to ensure teams align on the problem, users, scope and work on the most impactful ideas first.
- Assumption mapping and prioritisation
- Ideation sessions
- Foundation and design sprints
- Discovery workshops
- Co-design and customer advisory groups


Understanding users and processes
Combining research, behavioural data and mapping to understand what users and stakeholders do and need.
- User research and research ops
- Usability testing
- Open / closed card sorting
- Surveys and analytics
- Journey and service mapping
- Product, journey, and funnel analysis
- Stakeholder interviews
- User personas
- Field and desktop research
- Session replays & heatmaps
Prototyping and validating products and services
Testing ideas and services with real users before investing time in building them.
- Prototyping at various fidelity
- Lean experimentation (Painted door test etc)
- Wizard of Oz trials
- Pilot and Beta launches and staged rollouts
- A/B and multivariate testing
- Feature flags & canary releases
What I do
Alignment, discovery & experimentation
Supporting teams to align, navigate ambiguity, set product direction and ensure they build the right things.
Product & Service design, delivery & iteration
End-to-end expertise delivering evidence based digital products and services across B2B, B2C, and G2C.
Learn more about Product & Service design, delivery & iteration
UX engineering & Accessibility
Bridging the gap between technology and the end user by designing in code, building with agentic tools and embedding inclusive standards.
Team, Culture & Processes
Cultivating the ways of working and team health that keep delivery predictable, teams feeling safe and stakeholders bought in.

